Hi, I'm Rob
Developer with 19+ years experience, focused on optimising websites for performance, searchability, and accessibility for both users and machines.
Custom PHP applications built for performance and maintainability, from standalone tools to complex integrations.
Plugin development, performance tuning, and technical problem-solving for WordPress at scale.
Full-stack Laravel applications with clean architecture, API development, and queue-driven workflows.
Schema markup, crawl optimisation, Core Web Vitals, and structured data implementation.
Server-side caching strategies, asset delivery, database tuning, and front-end performance.
Linux server setup, Nginx and Apache configuration, SSL, monitoring, and security hardening.
He has a curious mind and is a consummate troubleshooter which are key parts of the makeup for the modern web developer.
Anthony Olsen
Founder at JoomlaBamboo
Rob succeeded at what others tried and failed to accomplish for our 2014 website re-development. He preserved 16 years of stories, images, comments and subscribers; migrated everything out of one CMS platform and into another; and is still solving every website challenge we throw at him.
Geri Weis-Corbley
A 30-day cache lifetime, and still the page cache kept shrinking overnight. Tracing every code path that purges W3 Total Cache turned up a purge policy that applies to far more than posts, a menu save that wipes the whole cache, a double-flush pattern common to plugins that save posts, and the reason priming a page right after purging it does nothing at all.
A large WordPress site was sitting on 2GB of page cache with far more files than live pages. Digging into W3 Total Cache's disk layout turned up _old files, orphaned directories and a surprising 30-second serve window - so I built a free plugin to make all of it visible.
An Elementor Pro Archive template can stop WordPress from 404ing tag and category URLs that don't exist - returning a 200 soft 404, or a hard fatal if you use the Archive URL dynamic tag. Here's a drop-in mu-plugin fix and why it happens.
Available for freelance work across PHP, WordPress, Laravel, technical SEO, and performance.
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