Hi, I'm Rob

PHP Developer, Specialized in Technical SEO, Site Speed and Accessibility.

Developer with 19+ years experience, focused on optimising websites for performance, searchability, and accessibility for both users and machines.

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What I do

PHP Development

Custom PHP applications built for performance and maintainability, from standalone tools to complex integrations.

WordPress

Plugin development, performance tuning, and technical problem-solving for WordPress at scale.

Laravel

Full-stack Laravel applications with clean architecture, API development, and queue-driven workflows.

Technical SEO

Schema markup, crawl optimisation, Core Web Vitals, and structured data implementation.

Performance Optimisation

Server-side caching strategies, asset delivery, database tuning, and front-end performance.

Server Administration

Linux server setup, Nginx and Apache configuration, SSL, monitoring, and security hardening.

What people say

He has a curious mind and is a consummate troubleshooter which are key parts of the makeup for the modern web developer.

Anthony Olsen

Founder at JoomlaBamboo

Rob succeeded at what others tried and failed to accomplish for our 2014 website re-development. He preserved 16 years of stories, images, comments and subscribers; migrated everything out of one CMS platform and into another; and is still solving every website challenge we throw at him.

Geri Weis-Corbley

Good News Network

Latest posts

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/ 11 min read / WordPress

What Actually Clears W3 Total Cache's Page Cache (It's More Than You Think)

A 30-day cache lifetime, and still the page cache kept shrinking overnight. Tracing every code path that purges W3 Total Cache turned up a purge policy that applies to far more than posts, a menu save that wipes the whole cache, and the reason priming right after purging does nothing. Then the purge log caught the real culprit: an SEO plugin wiping the entire cache every time someone opened wp-admin.

Have a project in mind?

Available for freelance work across PHP, WordPress, Laravel, technical SEO, and performance.

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