Hi, I'm Rob
Developer with 19+ years experience, focused on optimising websites for performance, searchability, and accessibility for both users and machines.
Custom PHP applications built for performance and maintainability, from standalone tools to complex integrations.
Plugin development, performance tuning, and technical problem-solving for WordPress at scale.
Full-stack Laravel applications with clean architecture, API development, and queue-driven workflows.
Schema markup, crawl optimisation, Core Web Vitals, and structured data implementation.
Server-side caching strategies, asset delivery, database tuning, and front-end performance.
Linux server setup, Nginx and Apache configuration, SSL, monitoring, and security hardening.
He has a curious mind and is a consummate troubleshooter which are key parts of the makeup for the modern web developer.
Anthony Olsen
Founder at JoomlaBamboo
Rob succeeded at what others tried and failed to accomplish for our 2014 website re-development. He preserved 16 years of stories, images, comments and subscribers; migrated everything out of one CMS platform and into another; and is still solving every website challenge we throw at him.
Geri Weis-Corbley
If Elementor webhooks aren't sending or WPML can't connect to its servers on an AWS EC2 instance, the problem probably isn't WordPress - it's bind9 causing intermittent DNS failures.
Most AI analytics tools markup API costs by 300-1000%. I built AI Data Stream with a different approach: bring your own AI keys, pay zero markup, and get the context your AI needs to actually explain what’s happening in your data.
If you use Elementor with a caching plugin, then the odds are that you’ve seen pages of your site lose styling after updates. It has been brought up multiple times on GitHub and WordPress forums, but it doesn’t seem like Elementor developers feel it’s their responsibility to fix.
Available for freelance work across PHP, WordPress, Laravel, technical SEO, and performance.
Get in touch