The official WordPress plugin for Mauitc comes with a number of shortcodes, which makes it easy to add Mautic forms and content into posts and pages.
One of the shortcodes adds the ability to tag (or un-tag) visitors in Mautic depending on the pages they view. This makes it easy to tag visitors dynamically by using the shortcode within theme files.
This can be useful for many reasons. A couple that comes to mind are tagging users with the type of product that they viewed so follow up emails can be sent for similar products, or blog categories so you know which subjects each user is interested in.
The following technique can be used on any website by using the tracking pixel tag, but the following example code is specific to WordPress. Continue reading “Tagging WordPress and Woocomerce Users in Mautic”