Yoast 11 introduced schema data added by default. If your site already has schema added through your theme then this may break. At the time of writing, the documentation only shows how to extend an existing type (Person), not add a new one. So here I am going to show how to add event data by adding a new piece to the tree.
If you were previously stripping Yoast HTML comments on your website then there is a good chance that updating to v11.0 will show the new schema data at the top of your website.
The problem is that a widely used snippet for stripping out the comments searched for the string ‘yoast’ and then removed the surrounding comment tags. The new schema data added in V11.0 uses the word ‘yoast’ as a class on the script tag, so the script tags get stripped and the schema data shows at the top of the website.
This is a follow-up to the original post about adding Mautic tags to users based on what they view on your site.
In this post, I’m going to add (or remove) tags after check out, based on the products that the user bought. Continue reading “Adding Woocomerce Bought Product Tags to Mautic Users”
The official WordPress plugin for Mauitc comes with a number of shortcodes, which makes it easy to add Mautic forms and content into posts and pages.
One of the shortcodes adds the ability to tag (or un-tag) visitors in Mautic depending on the pages they view. This makes it easy to tag visitors dynamically by using the shortcode within theme files.
This can be useful for many reasons. A couple that comes to mind are tagging users with the type of product that they viewed so follow up emails can be sent for similar products, or blog categories so you know which subjects each user is interested in.
The following technique can be used on any website by using the tracking pixel tag, but the following example code is specific to WordPress. Continue reading “Tagging WordPress and Woocomerce Users in Mautic”