I was recently asked a couple of times about international SEO and targeting websites with similar content at the correct people without just serving up a duplicate site.
The most obvious example of this is a .com website which is meant for American audiences and .co.uk which is meant for England, but it could also be a ‘uk’ sub-domain of the .com and potentially a completely different website using a different brand name as the domain name. The content of these websites might be practically the same apart from an address and contact number. So how do we make sure that the correct site gets sent to the right users?
Continue reading “Website Internationalization and Alternative Language Links”